FynnCorp Capital Group, a leading financial advisory firm, has announced the establishment of Digital Alliance, a new subsidiary focused on leveraging technology to transform the company’s investment banking services. By partnering with a data analytics and customer experience expert, FynnCorp aims to create a comprehensive financial platform that caters to the evolving needs of its clients.

The move is driven by the increasing digitalization of the Thai financial industry. FynnCorp recognizes the potential of data analytics to enhance decision-making and improve customer experience. By integrating technology into its operations, the company aims to become a leading “IB Tech” firm in Thailand.

“Our partnership with a data analytics expert will enable us to gain deeper insights into our clients’ businesses and develop tailored financial solutions,” said Therayut Thaithurapaisal, Managing Director of Investment Banking and Capital Markets at FynnCorp. “By leveraging technology, we can streamline our processes, improve efficiency, and provide our clients with a more personalized and data-driven service.”